finding my own blue ocean...

an expert said to me today...

'most people wanted to live in the red oceans... but i wanted to go to the blue ocean'

at first i did not understand what she was trying to say... but soon i'm getting to understand better...

 here is the metaphor of red ocean vs blue ocean.. (i got from wiki) hehehe...

Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat competition turns the ocean bloody. Hence, the term red oceans..

Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored. 

therefore.. i would like to find my own blue ocean.. where there are so many new things to learn each day.. i don't really want to compete.. i've made my choice of finding my own blue ocean.. how about you?? do you want to stay still in the red ocean??



notakaki: my own blue ocean... i wonder where would it be??? special thanks goes to my prof for the thoughtful motivation as always...